Atari only had to namedrop Bitcoin to get their share price go up more than 60 percent. If you think that’s impressive, it’s because it is. Atari SA, the French holding company that includes the former publisher of video games Tetris and Pac Man, has recently announced their intent to invest in cryptocurrency, a decision that was very much welcome by investors.
According to the company’s press release, their new digital currency will be used in a Blockchain-based digital entertainment platform to be designed by Infinity Networks, Ltd. Atari had previous bought a 17.5 percent in the development company. The new digital currency will be known as Atari Token.
On top of this, they are also planning on partnering up with online casino-gaming company, Pariplay Ltd. where players can gamble on Atari games with cryptocurrencies. They will also be coming out with a second cryptocurrency, Pong Token, which will be made exclusive to use in crypto casinos.
Said Frederic Chesnais, Atari Chariman and Chief Executive Offcier, “Blockchains technology is poised to take a very important place in our environment and to transform, if not revolutionize, the current economic system, especially in the areas of the video game industry and online transactions […] Our objective is to take strategic positions with a limited cash risk, in order to optimize the assets and the Atari brand.”